Social Media Management
Turn your property into a brand guests can’t forget — long before they ever book
Social media has become one of the most powerful tools for short-term rental visibility. Before guests ever land on Airbnb, they discover homes through Instagram, TikTok, Reels, and Pinterest.
Today’s STR brands are built on screens first — then booked.
Why Social Media Is Essential for STR Growth
A strong social presence helps your property:
Stand out in crowded markets
Build trust and familiarity
Create a recognizable identity
Attract the right audience
Showcase your design, experience, and uniqueness
“Your social media isn’t just marketing — it’s your first impression”
Our Process
Instead of jumping straight into posting, we follow a quiet, intentional three-phase process — the same framework we use to shape every STR brand we manage. It ensures that your online presence isn’t just active, but meaningful, strategic, and aligned with your guest experience.
Phase 1: Strategize
Before a single post goes live, we take time to understand the heart of your property and who it’s meant to attract.
Guest Profiling
We identify the guets your space resonates with most — whether it's a design-led couple, a remote-work professional, or a vacationing family. This guides tone, visuals, and storytelling.
Platform Positioning
We shape and refine your Instagram or Facebook presence so your pages feel consistent, branded, and instantly recognizable.
Story Mapping
We outline a 30-day content that showcases your home’s strongest features, moments, and experiences in a way that builds familiarity and trust.
Phase 2: Create & Cultivate
This is where your space begins to speak.
Content Curation
Using your property’s existing photography and video assets, we craft posts, reels, and stories that highlight its personality, charm, and unique selling points.
Thoughtful Promotion
Every piece of content supports your booking goals by gently highlighting availability, local experiences, and the guest journey.
Community Presence
We keep your page warm and active by responding to comments, engaging with followers, and maintaining a friendly, consistent presence.
Phase 3: Refine & Evolve
Social media grows best when it’s observed, not rushed.
Performance Insights
We monitor engagement patterns, inquiries, saves, and reach to understand what guests respond to most.
Monthly Learnings
You receive a simple breakdown of how your social presence is supporting visibility and guest interest.
Continuous Adjustment
We refine themes, posting rhythm, and creative direction as your property evolves — ensuring your feed grows with you.
Why It Works
Good social media isn’t about going viral. It’s about being discoverable, desirable, and consistent.
When guests see the same beautiful experience across Instagram, TikTok, and Pinterest, familiarity builds, and familiarity drives trust.
Social media becomes the touchpoint that sets expectations, builds interest, and shapes your brand before a booking is ever made.
Let’s Build Your STR Brand Online
Your property deserves to be seen — and remembered. Let’s create a social presence that works as hard as your space does.